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What can we learn from Cassattís demise?


Thereís an interview with former BEA co-founder Bill Coleman in Forbes about the last days of his company Cassatt. Bill Coleman is now the founder and CEO of Cassatt Corporation, a San Jose based software maker focused on data center...
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Where in the World is Appirio?


While I would like to claim that the reason this blog hasnít been updated since September is because the entire company has been out of the office solving world hunger, that isnít exactly true....
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Cleaning Up Your Marketing Database


Iíve been talking to a lot of people these days about database hygiene. Many have asked for best practices amounting to a ďget well, stay wellĒ healthy data routine. We do have a great white paper on this subject, Is Dirty Data Sabotaging Your...
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A Sneak Peek at Winter '09


At salesforce.com, we have been working very hard on developing Salesforce Winter '09 for its release in October. Winter '09 will be salesforce.com's third release this year and also marks our 27th release in less than 10 years, something we are...
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Google AdSense Reports in Analytics


AdSense publishers will soon have access to extremely detailed stats about ads via Google Analytics reports. Youíll know about web pages that get more clicks, revenue generated per page, CPM rates, top referring sites, etc.† For more, check this...
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Itís the Holiday Season, Time to Get Social


2008 has been a big year for B2B Marketers. The idea of using social media as part of our lead generation programs has become a reality. Whether it be blogging, Twitter, LinkedIn or Facebook B2B Marketers are taking on new challenges and...
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