Search Content


Content Categories



MX 2009 Speaker publishes Forrester’s 2008 Customer Experience Index

Forrester has just released in 2008 Customer Experience Index. (Registration required to download). The Index was compiled by Bruce Temkin, who will keynote Day 1 of MX 2009. The results confirm what we all suspect — retailers and hotels rank the highest (their business is predicated on customer experience), and health insurance providers, TV service providers, and internet service providers are the lowest (three industries where customer choice is constrained).

At MX 2009, Bruce will talk about how experience-based differentiation is even more crucial in a down economy, and provide insights on how companies can do more to embrace it.

    It’s also worth noting a couple of additions to the MX 2009 program:

     

  • Dan Roam, visual thinking advocate and author of Amazon 2008 Top Business Book The Back of the Napkin
  • David Butler, VP of Design for Coca-Cola, featured in this BusinessWeek article on reinvigorating the classic 100-plus-year-old brand

Between now and the end of the year, you can save 15% off our already discounted registration fees for our events with the promotion code RNSB (Register Now Save Big). We know times are tight and training budgets are in jeopardy, but we also believe key investments in making you and your business smarter will be just what’s needed right now. We pledge that MX will deliver on that promise!


Related Social CRMs Articles

Protonotes : A New Tool for Collaborating with You


I get a lot of emails about stickynotes: art projects, new products, interesting tools. There’s a lot going on in the world of “small things that stick to other things.” But one thing is still missing: a simple, flexible tool for doing lightweight...

Read more about Protonotes : A New Tool for Collaborating with Your Team...

Bango's Analytics and CRM Text


Red Bend Software, a vendor of Mobile Software Management products, has announced that it has combined its vCurrent Mobile and vRapid Mobile products into a single tool for mobile software management. The combined product, called vRapid Mobile,...

Read more about Bango's Analytics and CRM Text...