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Email Marketing


A solid email marketing strategy is something every marketing manager should work to establish. Learn email marketing best practices and get tips for direct email marketing and other campaigns. Learn how to build customer loyalty through email marketing and newsletter campaigns. Read about some of the top email marketing vendors and get expert advice on future trends. Get tips for improving email marketing etiquette. To learn about the effectiveness of multichannel marketing and the impact of RSS feeds. Get help with your email marketing strategy and learn how to measure ROI.

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An Interview with author and MX Speaker Scott Ber


I recently had a chance to speak with Scott Berkun — designer, author, contrarian and MX 2009 conference speaker about something that has interested me for a long time, but we don’t generally talk about in the design community: failure. We build...

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Sage Advice


I've written quite a bit about Software as a Service and channels as it is one of my top areas of interest - from my personal experience at Trigo, Postini and Intacct the prevailing wisdom that SaaS and channels don't mix just doesn't make sense....

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