Search Content


Content Categories



And now also Tweeting....

Had I been a venture capitalist a few years back, and, had I entertained a pitch from the folks looking to develop Twitter, then hereís what I would have said (choking back tears of laughter): ĎOK, so let me get this straight, you want to develop this site right, and itís like a blog right, but your big thing, your really, really killer differentiator, is that your going to limit the blogger to Ė what was it again? Oh yeah 140 characters!?!?!......í

I didnít get Twitter. Like I didnít get why someone might not be satisfied with their standard mobile ringtone Ė still donít for that matter. In the end, and solely because a friend twisted my arm with sufficient violence, I signed up for Twitter and started to ĎTweetí.

A couple of months on I probably still donít fully get it, but Iím finding it oddly addictive. Iím not sure from a marketing or promotional standpoint whether it can or canít add value (and thatís not really why I do it anyway), but as a means of accessing a torrent of information from the people you choose to follow (mine include Lance Armstrong and Guy Kawasaki), itís unrivalled.

My own Tweets are an eclectic mix Ė the last 48 hours or so have included Coventry City FC, the M25, Port of Spain, and a bit of CRM, and are probably best branded work in progress. Should you already be tweeting and want to follow, you can find me here.


Related Social CRMs Articles

Spend more time planning than reviewing


Managers often ask how much time should they spend appraising compared to planning for the...

Read more about Spend more time planning than reviewing...

Is Your Organization Experienced?


A few days ago, while reading Bruce Temkinís excellent Customer Experience Matters blog, I came across a post announcing a new Forrester report called ďThe Customer Experience Journey.Ē In the post, Bruce included the following diagram illustrating...

Read more about Is Your Organization Experienced?...