Search Content


Content Categories



Salesforce and Facebook: Connecting

We loved today's virtual bear hug between Marc Benioff of Salesforce.com and Sheryl Sandburg of Facebook at Dreamforce. It reminded us of the embrace between Marc and Eric Schmidt of Google back in April, for a couple of reasons:
  • Another cloud to connect: There are 110 million active users of Facebook... many of these people also find time to work in between their wall postings. Facebook is an open, on-demand application platform, much like Force.com.
  • Further consumerization of enterprise IT: Consumers have become accustomed to using the incredible power of social networks to connect with old friends and family in their personal life. Now, with Salesforce and Facebook together, these same people can use the power of this same social network to get their job done.
  • Not just demos: People have talked about bringing the social network to the enterprise every day since "Enterprise 2.0" hit the radar. But today's announcement went further-- we saw real business scenarios with the potential to create enormous value for the enterprise. We are thrilled to be part of all this-- we built the recruiting scenario shown by Marc and Sheryl on stage. This is a preview of an application we think every HR head needs to consider.
Today's announcement is just the beginning. Just as the Google partnership in April ushered in a host of exciting conversations with customers about how to use these cloud platforms.... we hope today's announcement will do the same, and look forward to continuing the conversation.


Related Social CRMs Articles

Employees asked to write self-appraisals?


I used to think that asking employees to create self-appraisals was a great idea. I used to encourage organizations to make self-appraisal a regular component of their performance management processes. But in the last few years, Iíve changed my...

Read more about Employees asked to write self-appraisals?...

Keyword Research-Using Article Marketing to Test K


Keyword research and analysis is a constant effort in optimizing. Yet, optimizing requires a sandbox to test in. Article marketing and article directories, like eZineArticles.com, can be that perfect test environmentĖgood traffic volume, competitive...

Read more about Keyword Research-Using Article Marketing to Test Keywords...