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Why so Organization-Centric?


As I understand SalesForce (SF), it is built around the managing incoming leads and existing customer accounts, specifically contacts within companies. However, I have to imagine that we are not the only company using SF that serves individual...

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Why vendors may learn to love independent CRM cons


I get the impression that most CRM vendors are at best deeply suspicious of CRM consultants. Not surprisingly, as a CRM consultant myself, I’d argue the negative impression is undeserved, and that we provide considerably more benefit to vendors than...

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