Why conventional CRM requirements gathering is flawed...
The conventional wisdom has it that that CRM requirements gathering consists of assimilating lists of functional requirements and then prioritizing and ranking them. On the surface this all seems very logical, but in practical terms it doesn’t work. Since this is the approach that most organizations take, I thought I’d take a few posts to explain why this approach is fundamentally flawed, and to outline a significantly better alternative. Before I get too far into solutions I’d like to use this post to illustrate the sorts of things that happen when people adopt the ‘functionality first’ approach and it goes something like this:
Interview with Margret Schmidt
Margret Schmidt is among our speakers at MX 2009, taking place 2-3 March in San Francisco. Her extensive experience heading up design at TiVo has given her a deep understanding of what it takes to deliver a great experience in a high technology...
Read more about Interview with Margret Schmidt...Convert Your Emails into Google Documents without
Google recently introduced a new feature in Gmail that lets you easily convert an email conversation into a Word document without having to use copy-paste.
Simply click the "Create a Document" link next to any Gmail thread and the entire message...
Read more about Convert Your Emails into Google Documents without Gmail...Accenture 1.0 - Still No SaaS Innovation
Traditional on-premise systems integrators like Accenture will embrace SaaS - at a snail's pace. We highlighted the macro level impact of SaaS on Global SIs in a February piece entitled Services 2.0 - A New World for Systems Integrators. This...
Read more about Accenture 1.0 - Still No SaaS Innovation...Salesforce.com in Gartner, Web Suite, Loyalty Lab
The news as of the first coffee this morning, and the music is a nice Sonny Rollins album for a cool, slightly overcast day, Saxophone Colossus. Some critics call this album a great jazz classic, that may be, First Coffee doesn't know jazz well...
Read more about Salesforce.com in Gartner, Web Suite, Loyalty Lab...Blogging with Windows Live Writer and Firefox 3
Blog quickly when you find something of interest on the web with Blog This in Windows Live Writer - now available for Firefox 3 series. Here’s something extremely useful for Firefox fans who write blogs using Windows Live...
Read more about Blogging with Windows Live Writer and Firefox 3...Notes from LIFT | Asia
LIFT | Asia in Jeju Island, South Korea was a fantastic event that did for me what all good conferences should do: connect people with their tribe, provide interesting and thought-provoking content, and leave attendees with a sense of hope and...
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